Course Description

The course represents foundational principles of selling- principles that no one else is teaching but which are the absolute backbone of sales success.

  • 60+ Video Lesson Minutes

  • 14 Supplemental Resources

  • 6 Lessons Covering Every Aspect Of Sales

  • 5 Lesson Quizzes

  • Certificate Of Completion

What Every Sales Person Needs To Know

to dominate their industry

  • Learn The Psychology Behind Why Customers Buy

    Know what your customers are thinking and what they are looking for.

  • Become a Resourced Based Salesperson

    Stop being a commodity, start being a resource.

  • Establish Trust With Your Customers

    Build meaningful relationships that turn into repeat and referral business.

What You Will Learn

The course represents foundational principles of selling - principles that no one else is teaching but which are the absolute backbone of sales success. My intent is to trigger a willingness for the real you to “wake up” or “move forward” through skills and techniques that support your personal evolution into becoming an even better version of who you are, or perhaps change to become the person or sales person you always wanted to be.




6 Powerful Lessons Revealed


  • ESTABLISHING TRUST – Learn how the most effective negotiators and communicators naturally and immediately connect to their client through an unseen flow of energy that increases the speed of decision!

  • SELLING VALUE – Outsell the competition and increase your order profitability through identifying, positioning and communicating your intrinsic value that moves your client to take action!

  • ELEVATING VALUE – Learn how to create and communicate your extrinsic value ensuring that every client interaction is a positive experience, while presenting yourself as a resource, not a commodity!

  • AUTHENTIC INFLUENCE – Learn how to define your thinking, realize and communicate your true value and emotionally connect to your client to enable a deeper and more loyal connection that moves the sale forward!

  • BELIEF – Professional Selling is about building trust. Learn how to incorporate and communicate the hidden power of belief that enables your client to psychologically connect and be pulled into “wanting” what you are offering!

  • SELLING RESULTS – Learn how to transition from Features, Functions, Benefits and open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance (“buy-in”) to commit to the sale by focusing on Results!

Pricing options

Choose between our pricing options to get instant access now!

Your Coach

CEO & Founder

Paul Anderson

Your trainer, Paul Anderson, has accumulated over 25 years of experience within the field of sales, which includes both teaching and selling. He’s the man behind The Sales Pro, he was the top performing salesman at a fortune 100 company and he has been handed over 20 sales awards. Plus, he’s the author of two award-winning sales books – ‘The Sales Pro’ and ‘The Sales Pro Meets His Mentor'. With the wealth of knowledge he has acquired, he’ll teach how the strategies work, and how to apply them. No matter what situation you find yourself in, you’ll have the confidence, and know-how to deal with it effectively.

Dominate Your Industry

And Never Look Back